Bring Brand Strategy Into Your Marketing Toolkit
Medtech Brand Academy is created by agency brand strategist and medtech marketer, Howie Chan. Learn how to launch products, integrate acquisitions, generate demand, build your company brand and more using brand strategy.
ENROLL NOW
The only brand strategy program built specifically for medtech marketers.
Learn What Your MBA Didn't Teach You About Strategy
Chances are you got your MBA (me too), but medtech brand strategy isn't taught in schools. Apply the proven strategies and frameworks I learned from >15 years of experience launching brands.
Lead Your Agencies & Teams to Excellence
Maybe you've worked with agencies before. Great! I'm going to share with you how to get the most from them by becoming a strategic brand leader, so they can excel and make you shine.
Launch Your Medtech Career to The Top
Whether it's launching a new company, integrating an acquisition, or leading a big product launch. If you are brand savvy, you are sure to be in the limelight and drivers seat.
Academy Curriculum
(This is NOT just a digital course. It's a membership for medtech marketers building the healthiest brands on the planet.)
AI-Powered Bots
In this age of AI, what would an academy be without some custom tools? There will be bots built specifically to help you with strategy.
Lifetime Membership
As a founding member, you'll be part of this community of marketers for as long as you want! (It will stay free for you even if it turns paid!)
Weekly Office Hours
From weekly office hours, fireside chats to masterclasses, you will be able to participate in live events with fellow marketers and strategists.
6 Modules and 3 Bonus Electives
(The entire course will take you a total of about 6 hours to complete if you just do the bare minimum.)
WELCOME: Setting the Stage & Tour
MODULE 1: Brand Strategy Mindset & Foundations
MODULE 2: Positioning Philosophy & Framework
MODULE 3: Brand Architecture & Scalability
MODULE 4: Brand Personality & Archetypes
MODULE 5: Creative Platform & Asset Creation
MODULE 6: Brand Activation & Market Engagement
WRAP-UP: Strategic Application
ELITE ELECTIVE 1: Product Brand Strategy
ELITE ELECTIVE 2: Company Brand Strategy
ELITE ELECTIVE 3: Lead Your Agencies to Excellence
Meet Your Trainer
Howie is a brand strategist with over two decades of experience building brands in healthcare, especially in medical device, health tech, diagnostics, and digital health. He has helped startups and Fortune 500 companies with IPOs, company rebrands, product launches and more.
He worked as a marketer for Medtronic and Philips Healthcare before diving into the world of brand as the Managing Director of brand strategy at one of the largest independent healthcare agencies in the world.
Some examples of his work:
- Drove ~3x ROI, taking a B2B medical device brand to consumers.
- Helped a healthtech company build their brand, resulting in a $564M IPO.
- Developed and helped launch a power brand to consolidate a portfolio of disparate brands for a $1.6Bn market cap medical technology company .
Howie has also been recognized as the #1 creator in the world on LinkedIn for the branding and positioning category (Favikon 2024). He has built a following of over 120K+ across his channels.
Brennan Marilla
Chief Commercial Officer
Howie is one of the top branding experts in the med-tech space...period. He is able to weave strategy, messaging, and communications into a cohesive results oriented approach. I have worked with Howie on a number of branding projects and direct to consumer campaigns that greatly benefited from his deep expertise in combining healthcare and technology to achieve the desired outcomes. I highly recommend him to any client who wants a talented winner who delivers.
Laure Park
SVP, Corporate Affairs
Whenever I have a branding or communication strategy question, Howie is one of the first calls I make. He has been critical to our branding and communications strategy, which has included a deliberate phased base approach. Howie has earned the trust of our business leadership with his deep knowledge and appreciation of our business and practical approach. I look forward to working with Howie for years to come.
Ken Tarkoff
CEO
Howie was instrumental in repositioning Private Health Management and leveling up our brand identity. He helped us gain crystal-clear clarity on our market positioning and, most importantly, gave us the language to finally distinguish our offerings in a way that resonates with our audiences. That clarity has translated into stronger messaging, greater market confidence, and ultimately, more sales. Howie doesn’t just refresh brands—he transforms them into high-impact assets. If you want to stand out, attract the right customers, and scale with confidence, he’s the strategist you need.
Daniel Carter
Practice Leader
Howie is simply one of the best brand strategists I have worked with in the Digital Health/Health Tech space. We worked together on several projects where the goal was to assist companies in highly competitive spaces develop a unique and compelling brand narrative. Howie led these efforts from start to finish and in each case, he wowed the client with deep industry knowledge, quick critical thinking and a final brand platform that had immediate and sustainable impact. Howie is the definitive branding expert and in an ever-growing and crowded digital health space.
Lucia Vaz
Sr. Director Marketing
I had the privilege of working closely with Howie Chan during a recent product launch at a startup I was at, and I wholeheartedly recommend him as a brand strategist. Howie's presentation skills are exceptional; his ability to convey our brands essence left a lasting impact on our CEO, who mentioned experiencing chills after hearing Howie's presentation. His strategic insights, creativity, and dedication played a pivotal role in the development of our launch. Howie's expertise and passion for brand strategy make him an invaluable asset to any team, and I look forward to the opportunity to work with him again in the future.
Janine Colavita
Director of Global Brand
Howie was an integral part in standing up our corporate brand and conceptualized and helped implement our brand architecture. He is an incredible thought leader in the healthcare branding space and the energy and enthusiasm he brought to our team made it feel like he was our brand ambassador and a true partner. I highly recommend him for any branding needs! His finger is always on the pulse of new trends and he truly understands how to ensure your brand is differentiated and engaging in order to continually be relevant to your target audience.
David Pomerantz
Chief Commercial Officer
Howie led the development of our brand strategy, solutions marketecture and key brand deliverables. Steeped in healthcare and technology, he brings very relevant experience to shape our brand narrative. He is a great partner to our team members as he is able to uncover key insights and point the team towards what is the most important, cutting through the clutter. A high energy and dynamic strategist, Howie is an asset to any organization building their brand.
"This is exactly what founders and product teams need"
Medtech brand academy is built to help marketers and leaders bring solutions that influences a new belief, build trust, and drive adoption plus utilization.
Bonus Resource
Brand Strategy Vault
A collection of real-life examples of brand strategy deliverables and retroactive analysis of medtech brand activations.
Bonus Resource
Brand Strategy Guide
All the most important frameworks and tools in one place. Use it as a reference or a tool to solidify your learning.
Bonus Resource
Brand Strategy Master Template
A Google slide document with 76 pages, going through all of the brand strategy deliverables with an example for you to reference. Immediately download a copy and create your own deliverables.
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